GMWDA and WRAP join forces to create new localised partnership

Written by: Editorial staff | Published:
The materials recycling facility at Longley Lane, Manchester

Greater Manchester Waste Disposal Authority (GMWDA) and WRAP have joined forces to form a partnership called Resource Greater Manchester (RGM) which aims to drive up recycling and prevent waste across Greater Manchester.

According to the newly-created partnership, it will provide a strategic programme of work to help Greater Manchester achieve its ambitions towards zero waste.

"The work streams currently being delivered will form the baseline for future projects and campaigns aimed to maximise the capture of food waste and increase the quality of recycling collected across Greater Manchester," said Nigel Murphy, chair of GMWDA. "Localised information and support will be offered to nine districts in Greater Manchester in a drive to achieve a more consistent approach to household collections."

Through the partnership, the Greater Manchester conurbation is anticipated to use outputs from a regional version of WRAP’s recycling behaviours tracker and to be one of the first to use a regionalised version of Recycle Now’s new recycling segmentation model. Based on values, attitudes and behaviours, households in Greater Manchester may reportedly be given information and advice specifically suited to their needs.

RGM said it will also be delivering a project focusing on a road map to 60% recycling. This work is expected to analyse and model waste and recycling data from across the nine district councils to determine and recommend the best way Greater Manchester can achieve its target of 60% recycling by 2025.

Peter Maddox, director of WRAP, stated: “WRAP is looking forward to working at a more local level with GMWDA and the nine district authorities. This is the second regional partnership WRAP has developed, and follows the launch of Resource London with the London Waste and Recycling Board (LWARB) in 2015.”

RGM added it will also look to minimise waste in households across Greater Manchester through the delivery of localised Love Food Hate Waste and Love Your Clothes initiatives.

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