4 in 5 Generation Z workers expect employers to tackle single-use plastics

Written by: Editorial staff | Published:
The Plastic Free City campaign encourages businesses and individuals to reduce single use plastics across the Square Mile

Four in five 18-22-year-olds expect employers to tackle single-use plastics, according to new City of London Corporation research.

Around 80% of the age group, labelled Generation Z workers, ranked tackling single-use plastics as important or very important and placed it ahead of reducing greenhouses gases and electricity consumption.

The survey, conducted by Censuswide, compared attitudes of 1,000 Generation Z works with 1,000 millenials (33-37 years olds).

Over 40% of respondents said they would be shocked if their employer continued to use single-use plastics.

Environmental responsibility was ranked in the top three considerations when it comes to employers’ corporate social responsibility for both Generation Z and millennials, along with the gender pay gap and diversity policy.

City Corporation has as a result launched a Plastic Free City campaign which encourages businesses and individuals to reduce single use plastics across the Square Mile.

This ranges from stopping the use of plastic straws, cups and cutlery to registering as a water refill site.

Big names including the Barbican Centre and the Bank of England have already signed up.

Catherine McGuiness, policy chairman at the City of London Corporation, said: “We know there is a real desire amongst City firms to take on environmental challenges and this research shows that this will increasingly be expected by employees.

“We want to harness this drive and motivation and not only strive to lead by example, but also to provide the tools and advice for businesses to take those necessary steps to reduce single use plastics.”

Businesses and individuals can take the Plastic Free City pledge at www.plasticfreecity.london


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