Burberry destroys £28m worth of stock

Written by: Editorial staff | Published:
Burberry said it only destroyed its trademark items and only worked with specialist companies able to harness the energy from the process in order to make it environmentally friendly

British fashion house Burberry has admitted to burning more than £28m of stock over the last year to guard against counterfeiting.

According to its annual report, the large amount of stock included £10.4m worth of beauty items.

Burberry said it only destroyed its trademark items and only worked with specialist companies able to harness the energy from the process in order to make it environmentally friendly.

It said the burning of cosmetics was a one-off relating to a licence agreed last year with the beauty company Coty.

The Times reports that Burberry has destroyed more than £90m worth of products over the past five years.

A spokesperson for the brand said: “Burberry has careful processes in place to minimise the amount of excess stock we produce. On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.”

However, some have warned that the company’s actions could be illegal under environmental laws.

Peter Jones, principal consultant at Eunomia, said: “It’s a real problem that businesses aren’t aware of their environmental obligations. Since 2011, all companies in the UK have been required to apply the waste hierarchy.

“It does not appear that Burberry is living up to its legal obligations. It’s up to the Environment Agency to enforce the law, and I call on them to investigate what has happened here. It’s a woeful situation and has to change if England is going to move towards a more circular economy.”


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