C&A Foundation invests over £1m to boost circular fashion

Written by: Jo Gallacher | Published:
The five schemes will form a learning network where projects teams can share best practice

Fashion retail organisation C&A Foundation has committed to investing over £1m (€1.29) to introduce circular business models across the fashion chain.

Five pilot schemes, all chosen for their commitment to circular fashion principles, will receive part of the funding to expand their current work.

These include WRAP, The Ellen McArthur Foundation and London Waste and Recycling Board.

All schemes take on different roles, for example LWRAB will provide support to retailers to develop circular economy business models while WRAP will demonstrate the market demand for clothing reuse models in over 20 global fashion brands.

The five schemes will form a learning network, facilitated by C&A Foundation, where project teams can connect, and share lessons and evolving methodologies.

C&A said that although many brands and retailers are showing an interest in a circular economy but few have redesigned their business models to make this process happen.

Douwe Jan Joustra, head of circular transformation at the C&A Foundation, added: “We believe the circular fashion revolution will only happen when we implement circular business models.

“The critical practise-based insights they [the five partners] develop and share will bring the industry a significant step towards these new models, moving the discourse on circular fashion from words to action.”

The C&A Foundation is the corporate foundation affiliated with global fashion retailer C&A.

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