Keep Britain Tidy and Coca-Cola Great Britain launch new litter prevention partnership

Written by: Editorial staff | Published:

Environmental charity Keep Britain Tidy has partnered with Coca-Cola Great Britain to support clean up and litter prevention across the UK.

Coca-Cola GB will become a key partner in next year’s 2018 Great British Spring Clean, which encourages litter picking “heroes” to get outdoors and clean up the country.

Both partners hope to encourage volunteers to clean up both their neighbourhoods, and rivers and beaches, creating a chain of litter picking activity all under the banner of #Street2Sea.

Coca-Cola GB will also support the charity's Centre for Social Innovation, which researches beach litter and littering behaviour across the country.

Allison Ogden-Newton, chief executive of Keep Britain Tidy, said: “We are thrilled that Coca-Cola Great Britain is giving the Great British Spring Clean a helping hand so that we can realise our ambition to mobilise up to half a million people next year.

“Littering blights every corner of our country and the help of partners is vital if we are to support all the #LitterHeroes out there who are willing to get out there and clean up.”

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