Food label guidance set to change thanks to WRAP

Written by: Editorial staff | Published:
Approximately 2 million tonnes of food is waste each year

Food labels are set to change to give shoppers more simple and consistent storage advice thanks to new guidance published by WRAP.

The waste agency is calling for the freezing 'Snowflake' logo to be reinstated where it may have been removed, and a new 'Little Blue Fridge' icon for foods which should be kept chilled.

Advice is based on guidance published by Wrap in association with the Food Standards Agency and Defra. It is based on Wrap's 2015 Retailer Survey which found an overall “mixed-bag” in food labelling and storage advice.

Marcus Gover, CEO of WRAP, said: “A key way to help reduce household food waste is to give people as long as possible to use the food they buy. Labelling information can help with many aspects of this.”

Wrap predicts a third of food waste is triggered because of how shoppers interpret existing date labels, with two million tonnes of food is wasted each year in UK homes from not being used in time.

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