Iceland promises to go plastic-free by 2023 on own-branded products

Written by: Jo Gallacher | Published:
Iceland consulted with Greenpeace regularly before making the announcement

Frozen food retailer Iceland has committed to eliminate plastic packaging from all of its own brand products in the next five years.

Iceland will instead create a range of packaging made from paper and pulp trays along with paper bags, which will all be recyclable through domestic waste collection or in-store recycling facilities.

In a survey conducted by One Poll in December, 91% of consumers said they would be more likely to encourage friends and family to shop at a supermarket with a plastic-free stance.

Richard Walker, Iceland managing director, said: “The onus is on retailers as leading contributors to plastic packaging pollution and waste to take a stand and deliver meaningful change.

"The technologies and practicalities to create less environmentally harmful alternatives exist, and so Iceland is putting its stake in the ground.”

Walker added that Iceland will also ensure all its packaging is fully recyclable and “actually recycled” through its support of a Deposit Return Scheme.

The supermarket will provide regular updates on key milestones of its plastic-free pledge.

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