MetalMatters recycling campaign proves popular with councils

Written by: Editorial staff | Published:
Orkney MetalMatters

One in five councils have used the MetalMatters recycling campaign to increase kerbside metal collection since its introduction in 2012.

Based around a two-phase leaflet drop, the campaign educates householders about what and how to recycle, and explains what happens to metal packaging when it is recycled.

Nine councils launched the campaign in 2017, with a predicted 592,000 households approached.

In some areas, such as Orkney, councils are using the campaign to inform residents of new developments, for example adding aerosols and foil containers to collection schemes.

Rick Hindley, executive director of MetalMatters programme manager Alupro, said: “To date, every deployment has resulted in a positive impact on metal packaging capture rates which clearly demonstrates that focusing on behaviour change will deliver significant increases in recycling rates.”

The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors, industry organisations and compliance schemes and is delivered on their behalf by Alupro, with support from local authorities and their waste collection partners.


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