Millennials least likely age group to recycle

Written by: Jo Gallacher | Published:
Just 48% of millennials said they recycle all they can
Hi Phillip, As mentioned in the article, the research was conducted by Serco Environmental ...

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Millennials are the least likely age group to recycle, according to a new research by Serco Environmental Services and Future Thinking.

Just 48% of those aged between 16 and 34 said they recycle all they can, a fall of 8% year on year.

Most common reasons given for not recycling were confusion over what can be recycled, need for recycling collections be more frequent and not having recycling bins or bags.

Around 5% of millennials said they didn’t believe that waste separated for recycling is actually recycled.

Across all age groups of the 3,000 UK residents asked, 68% said they recycled all they can.

Robin Davies, from Serco Environmental Services, said: “The results of this poll go against the received wisdom that young people are more interested in green issues than older generations.

“Making recycling easy and attractive for millennials in the context of their busy lifestyles, and using a behavioural change model to understand what makes those who do recycle unique, will be key to changing their behaviours.”


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Hi Phillip,

As mentioned in the article, the research was conducted by Serco Environmental Services and Future Thinking. 3,000 residents across the UK participated in the the survey.

Hope this helps!

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Where have these stats come from? Really interesting results that would be great to investigate further and see how it could be challenged. There's no mention of what poll this was from, how many participated, where/when it was conducted, who commissioned it.

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