New app reGAIN launched to help consumers recycle unwanted clothing

Written by: Jo Gallacher | Published:
30,000 tonnes of clothing go to landfill every year in the UK

UK consumers will now be able to recycle their unwanted clothing via new app reGAIN.

Launched this week, the app encourages consumers to ship their own clothes, shoes and accessories free of charge from over 20,000 drop-off points across the UK.

Clothes are either reused and reworn, recycled, upcycled, or used as combustibles for energy production.

In order to keep the carbon footprint to a minimum, reGAIN app only accepts one drop per week per customer, with a minimum of 10 items in each shipment.

More than a quarter of Londoners and one in ten UK residents currently throw unwanted clothing in the bin instead of recycling, contributing to 30,000 tonnes of textiles going to landfill every year, according to research conducted by reGAIN.

Brands already partnered with reGAIN include Superdry, New Balance, Missguided and Hotels.com.

It was developed by award-winning entrepreneur Jack Ostrowski who also founded Yellow Octopus, a sustainable stock exit solution for British fashion retailers.

He said: “The reGAIN app turns commercial sustainability into action and provides a modern solution for fast fashion lovers by rewarding sustainable behaviour. Stopping clothes from going to landfill is the first step towards a circular economy.”


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