OPRL launches recycling labelling review

Written by: Editorial staff | Published:
OPRL has commissioned consumer insight research on the most effective calls to action for our labels in future

Recycling label not-for-profit OPRL has launched a review into its labelling rules to make sure its’s keeping up with developments in collections services.

For the first time, the review will take into account recycling infrastructure meaning label will reflect the whole recycling process.

A ‘steering group’ featuring industry leaders and technical experts will aim to make recommendations by October, with a view for new rules to be launched by the end of the year.

Group members include representatives from Nestlé, WRAP, Co-op and Ecosurety.

Rules will take into account the sorting processes at MRFs and the likeligood of reprocessing into recyclate for use in pacakaging or other products.

Stuart Lendrum, chair of the review steering group and OPRL director, said: “This review will not only ensure our labels reflect the whole recycling process for the first time, going beyond collections to sortation and reprocessing, it will also take us towards a binary labelling system, as envisaged in the recent UK governments’ joint consultation.

“Since we’re undertaking this ahead of consistent collections or additional infrastructure investment occurs, there may be areas where the steering group feel it is too early yet to make that decision, but that’s our aspiration.

“To support that move, OPRL has commissioned consumer insight research on the most effective calls to action for our labels in future.”

Draft rules will be reviewed by experts from academia, NGOs and industry.


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