WRAP releases results of consumer clothing survey

Written by: Editorial staff | Published:
Around 75% said they felt confident enough to sew a button

WRAP has released the results of its consumer clothing survey for the third year running.

Conducted on 2,000 people nationwide, the survey helps Wrap and its partners gain insights into consumer behaviour towards buying, using and disposing of clothes.

It found that 59% of people donate their clothes to charity, with those aged 55 and over much more likely to do so.

Although 28% think it’s important for clothing to have a low environmental impact, only 23% actively look for this.

There was a large disparity in the repair jobs people felt comfortable doing, given 75% felt confident enough to sew a button on but just 17% said they could replace a zip.

WRAP’s Sustainable Clothing Action Plan (SCAP) 2020 has seen over 80 organisations make a pledge to reduce carbon, water and waste.

A link to the full survey can be found here.


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