Consumers will now be able to send back packaging in first-ever circular shopping system

Written by: Jo Gallacher | Published:
The platform will be piloted in Paris and New York in Spring 2019, with Tesco becoming the retail partner for the UK later in the year

Consumers will now be able to send their empty packaging straight back to the manufacturer thanks to the first-ever e-commerce circular shopping system.

Major brands including Procter & Gamble, PepsiCo and Nestle will now offer their products to be part of the Loop system, headed by TerraCycle.

Consumers will order household products online and after consumed, will place the empty packaging in a reusable Loop tote bag ready to be picked up and shipped back.

If there is recoverable used product such as nappies, pads, razors or brush parts, they will be recovered to be reused or recycled.

The platform will be piloted in Paris and New York in Spring 2019, with Tesco becoming the retail partner for the UK later in the year.

SUEZ, which owns a 30% stake in TerraCycle France, UK, Sweden, Finland, Belgium, and the Netherlands, will be responsible for resource management once the scheme comes to the UK.

TerraCycle CEO Tom Szaky, said: “Through Loop, consumers can now responsibly consume products in specially-designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics.

"When a consumer returns the packaging, it is refilled, or the content is reused or recycled through groundbreaking technology.”

Other brands involved with the scheme include Jacobs Douwe Egberts, Coca-Cola European Partners and The Body Shop.


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