Corona launches plastic-free six pack rings

Written by: Jo Gallacher | Published:
The rings are made from plant-based fibres

Corona will pilot plastic-free six pack rings in the UK next year.

The rings are made from plant-based biodegradable fibers made from a mix of by-product waste and compostable materials.

If left in the environment, Corona says the rings will break down into organic material that is not harmful to material within a few weeks.

They can also be disposed of in a compost facility.

The move is part of the brand’s partnership with environmental organisation Parley for the Oceans, which aims to prevent marine plastic pollution.

Although most plastic rings are recyclable, they often escape from the waste stream and are found polluting rivers and oceans and can be hazardous to wildlife.

Evan Ellman, Corona better world director, said: “We recognise the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”

The rings will initially be piloted in Tulum, Mexico at the beginning of 2019, before being brought over to the UK.


This material is protected by MA Business Ltd copyright.
See Terms and Conditions.

Comments
Name
 
Email
 
Comments
 

Please view our Terms and Conditions before leaving a comment.