ecosurety launches PRN investment platform

Written by: Editorial staff | Published:

Producers and reprocessors can now sign up to Circularety, a platform that enables packaging recovery note (PRN) obligation money to be invested​ transparently, according to resource efficiency specialist ecosurety which has launched the new online PRN platform.

"Circularety is the only platform that shows companies governed by producer responsibility obligation regulations exactly where and how PRN money is being invested," said James Piper, MD of ecosurety. "The online platform empowers obligated producers and reprocessors to invest in tangible recycling projects and schemes and to communicate about them."

Circularety is also said to enable producers to present detailed PRN expenditure to the board, and publicise CSR and environmental credentials in relation to "significant sums of PRN money spent every year".

Reprocessors will be able to use Circularety to showcase concrete projects that producers can invest in using their PRN obligation money. In this way reprocessors can attract larger sums for investment.

Piper added: “The PRN system is a good one in itself because it has helped the UK to significantly increase its recycling rates over the years. However, producers and industry bodies have expressed concern about the system, which does not encourage transparency, particularly in relation to what happens to PRN money once obligations have been purchased.

“Circularety means for the first time producers will be able to choose exactly where their PRN money is spent, and reprocessors will be able to put forward concrete investment projects that will benefit the recycling industry.

“We anticipate Circularety will remove price volatility from the PRN system caused by uncertainty over PRN supply and demand,” explained the MD.

How Circularety works

A producer chooses a project listed on Circularety by a reprocessor that they are interested in funding through their PRN obligation.

In doing so, they are committing to purchase a specific number of PRNs from that reprocessor at a set price, with the proceeds guaranteed to be invested in the listed project. The platform automatically invoices the producer and generates a record which counts towards their PRN obligation.

Each listed project has a description, and a photo with options for a video. Producers will be able to search for projects according to material and PRN type, investment opportunity (new equipment/facilities, awareness campaigns etc), project location, and the deadline a project needs to be completed by.

Producers that invest their PRNs in a completed project will receive a report detailing where and how their PRN money has been spent, enabling them to communicate about their investment in the recycling industry to their stakeholders.

Reprocessors will be spot-checked to ensure they are delivering the project, and will be required to make up the difference on any of their projects that do not receive 100% funding. There will also be penalties at a contractual level to ensure reprocessors do not reneg on their promises.

Live phase

Circularety will operate first in a Beta phase with a selected number of producers and reprocessors. It is expected to go live from January 2017. Producers and reprocessors interested in joining can find out more by phoning 0845 094 2228.


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