The council has collected rubbish that has been fly-tipped across Barnsley over the past two weeks and dumped it in front of the town's town hall at dawn.
The items are now surrounded by crime scene tape and police officers are on the scene staging an enquiry.
"Instead of a standard fly-tipping ‘we’re watching you’ campaign, we’ve taken an innovative approach to get people’s attention and change behaviour," Paul Castle, service director at Barnsley Council, told RWW. "People walking past on their way to work and college are shocked, and Twitter’s going mad (@barnsleycouncil)."
According to the council, this initiative will be followed by a social media campaign using a parody Facebook account ‘Dumpit and Scarper’ with people boasting about dumping rubbish across Barnsley.
"Our aim is to change the way people dispose of their rubbish, by raising awareness and myth-busting. We expect to see increased use our bulky waste collection service, household waste recycling centres and charity collections to get rid of local waste, and ultimately a reduction in fly-tipping incidents," added Castle.