Coca-Cola Great Britain launches new recycling advert

Written by: Editorial staff | Published:
The campaign hopes to communicate the importance of recycling to 35 million Britons by the end of 2017

Coca-Cola Great Britain has created its first ever advert made entirely out of 100% recyclable packaging.

Love Story tells the story of two bottles who fall in love as they meet over and over again after being recycled into new bottles.

The hand-crafter stop-motion ad was created by Berlin-based artist Lacy Barry who used more than 1,500 Coca-Cola, Fanta, Sprite, Smartwater and Honest bottles and cans during production.

It is part of Coca-Cola Great Britain’s new sustainable packaging strategy, which sees the company aim to recover all its packaging and increase recycled PET in bottles from 25% to 50% by 2020.

Aedamar Howlett, marketing director of Coca-Cola Great Britain, said: “All of our packaging is 100% recyclable and has been for some time now. The multi-million pound campaign shows how serious we are about encouraging more people to recycle, so we reach our aim of getting all of our bottles back.”

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