Hubbub launch anti-litter river campaign

Written by: Maddie Ballard | Published:
Treasure Your River aims to remove 90 tonnes of litter from the five rivers and their tributaries over the next year

Environmental charity Hubbub will launch a new campaign to target littering in five major UK rivers in May 2020.

The Treasure Your River campaign will undertake litter prevention and clean-up activities for the Rivers Avon, Mersey, Thames, Severn, and Forth, focusing its attentions in five major cities based on these rivers – Bristol, Manchester, London, Cardiff, and Edinburgh.

Treasure Your River aims to remove 90 tonnes of litter from the five rivers and their tributaries over the next year and establish a legacy for each river with a group of regular volunteers and litter-clearing infrastructure.

Long term, Hubbub hope to expand the project to further rivers and cities in the UK.

The campaign, which is funded by The Coca Cola Foundation, will also tackle littering behaviour with engaging bins and eye-catching interventions.

It aims to educate the public about how litter in rivers is carried to the sea and how they can make a difference through simple behaviour changes such as taking their rubbish home with them, two-minute litter-picks, and responsibly disposing of fishing tackle.

Trewin Restorick, CEO of Hubbub, said: “Cleaning up the river is one thing but preventing litter getting in there in the first place is really crucial. Until we change behaviour on land, this problem will just continue.”

Research by the Canal and Rivers Trust found that 500,000 pieces of litter enter the sea from UK rivers every year.

However, a Censuswide survey conducted this month suggested that 64% of UK residents felt helpless about tackling the ocean litter crisis and 75% would like to do more to reduce ocean pollution.

Treasure Your River is urging involvement from businesses, residents, and organisations situated along the rivers. Anyone interested can register online ahead of the official launch.

Volunteers from organisations including Thames 21, Keep Wales Tidy, Bristol Waste, Mersey Rivers Trust, and Changeworks have already signed up.

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