Procter and Gamble announce Fairy bottle made entirely from recycled plastic

Written by: Editorial staff | Published:
The new bottles will be rolled out in the UK in 2018

Global brand Procter & Gamble (P&G) has launched a bottle made entirely out of recycled plastic and ocean plastic.

Around 320,000 Fairy Ocean Plastic bottles will be released in the UK from 2018 onwards, marking the largest production run of recyclable dish soap bottles in the world made using ocean plastic.

They will be made from 10% ocean plastic and 90% post-consumer plastic.

P & G hopes that the bottles will drive awareness of ocean plastic pollution, encourage consumers to recycle more in household waste and participate in beach clean-ups.

Virginie Helias, vice president of global sustainability at P & G, said: “We want to use Fairy to raise awareness about the plight of our ocean and raise awareness about the importance of recycling.

“Our consumers care deeply about this issue and by using ocean plastic we hope to show that the opportunities are endless when we rethink our approach to waste.”

The announcement comes at a critical time for ocean pollution, with the Ellen MacArthur foundation predicting that there could be more plastic than fish in the ocean (by weight) by 2050.

P & G intends to extend the initiative across its other brands and regions in the future.

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