Viridor and P&G agree five-year contract

Written by: Maddie Ballard | Published:
Viridor's polymers recycling facility at Rochester

Viridor and consumer goods company Proctor & Gamble (P&G) have signed a five-year contract for the supply of recycled plastic.

From 2020, P&G plans to achieve 50% recycled content in the liquid bottles of its Ariel laundry product range.

More broadly, the company aims to reduce its use of virgin petroleum plastic in packaging by 50% come 2030.

Viridor will supply P&G with high-density polyethylene (HDP) that will save the equivalent of 200 million bottles of virgin plastic over the five years.

The recycling and energy recovery company has already been providing P&G with post-consumer recycled material for the past three years.

Both companies are founding members of the UK Plastics Pact, which aims to create a circular economy for plastics.

Keith Trower, resource management managing director at Viridor, added: “The true measure of success is reflected in seeing our product on supermarket shelves.

“Viridor is committed to delivering quality to the circular economy.

“Quality control is crucial to our recycling operations – this is how we ensure we can offer manufacturers competitive alternative circular economy stock as opposed to their sourcing virgin stock.”

To meet demand for recycled material, Viridor is investing in recycling infrastructure.

As well as developing specialist polymer facilities at Rochester and Skelmersdale, the company has invested £65m in a new multi-polymer plant currently under construction at Avonmouth.


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