'Easily recycled' black plastic lids introduced for yoghurt pots

Written by: Jo Gallacher | Published:
The new The Collective lids

Gourmet dairy brand The Collective will introduce a new colourant technology to its black plastic yoghurt lids meaning they can be easily detected and recycled.

Developed by Colour Tone Masterbatch, the colourant can be sorted by near-infrared (NIR) scanners which have long been unable to sort black plastics due to its carbon black pigments which absorb the infrared signals.

This will develop end markets for recycled black plastics and divert around 1.3 billion black single-use food pots, tubs and trays from landfill each year, The Collective hopes.

The technology was developed following WRAP funded trials back in 2011 and has since been used by small retailers.

The Collective is the first fast-moving consumer goods (FMCG) business to introduce the colourant technology.

Speaking to RWW, Colour Tone Masterbatch Tony Gaukroger, said: “People shouldn’t say fundamentally untrue things like black plastics are unrecyclable as it leads to more public confusion because of the whole lot of misinformation.

“Plastic can be sustainable, but we don’t utilise that benefit because we’re rubbish at dealing with waste. It’s a real failure on our part.”

Gaukroger is now calling on the UK recycling industry to provide sufficient investment in its infrastructure.

He added: “Every facet of the industry has its own agenda but we need to reach a conclusion to move forward.”

From October 2018, the black lids on The Collective’s yoghurt pots will feature the new NIR reflecting colourant to help ensure consumer’s recycling efforts don’t go to waste.

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