James Cropper and Hallmark launch card collection from coffee cups

Written by: Editorial staff | Published:
One of the 44 greeting cards in the range

Paper manufacturer James Cropper has launched a greeting card collection with Hallmark made from disposable coffee cups.

In stores from October 2019, the 44 cards and envelopes will be 100% recyclable and will be made from material processed at James Cropper’s CupCycling facility.

The facility has recycled over 100 million coffee cups, with the company predicting it could covert 500 million per year into paper for packaging of all colours.

Around 2.5 billion take-away cups are thrown away in the UK each year.

Steve Adams, managing director of James Cropper, said: “Transforming a morning latte into a beautifully-designed and positive sentiment really captures the spirit of CupCycling, a second life for coffee cups can often be more compelling and longer-lasting than its first.

“This partnership demonstrates the value of this precious raw material has, and how it can produce truly creative outcomes, setting a high benchmark for outstanding circular design.”

James Cropper has previously partnered with Selfridges, Costa and McDonald’s.

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