P&G Head & Shoulders unveils world's first recyclable shampoo bottle made with beach plastic waste

Written by: Editorial staff | Published:

The Procter & Gamble Company has announced that Head & Shoulders (H&S) intends to produce the world's first recyclable shampoo bottle made from up to 25% recycled beach plastic.

In partnership with recycling specialists, TerraCycle and SUEZ, the new product is expected to be launched in France this summer as a limited-edition H&S bottle available to consumers in retailer Carrefour. This is expected to be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic. According to P&G, it will be a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.

Additionally, P&G announced that in Europe by end of 2018 more than half a billion bottles per year are anticipated to include up to 25% post-consumer recycled plastic. The company said this represents more than 90% of all the hair care bottles sold in Europe across P&G’s hair care portfolio of brands like Pantene and Head & Shoulders.

The project is expected to require a supply of 2,600 tons of recycled plastic every year. P&G said it has been using PCR plastic in packaging for over 25 years, and this latest announcement is said to be an important step in the company’s journey to meet their corporate 2020 goal of doubling the tonnage of PCR plastic used in packaging.

“At P&G, we believe that actions speak louder than words. The increased use of PCR plastic across our hair care portfolio of brands, demonstrate our continued commitment to driving real change,” said Virginie Helias, vice president of global sustainability, P&G. “The Head & Shoulders recyclable shampoo bottle made with beach plastic is a world’s first in the hair care category. Increasing the use of recycled plastic in the packaging of our flagship brands, like Pantene and Head & Shoulders, makes it easier for consumers to choose more sustainable products, without any trade-offs. So while we’re proud of what we’ve done and what we’re doing, we know there is much more work ahead.”

“This partnership represents an important step for TerraCycle. We are proud to be working with one of the world’s largest brands to create a breakthrough product. Creating the world’s first recyclable shampoo bottle with beach plastics is a start of an important journey. With the circular economy gaining more traction, we hope that other global brands will work with green suppliers and use their influence to drive change for the benefit of the environment,” stated Tom Szaky, CEO, TerraCycle.

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