San Francisco-based YOGO won first place for the Innovation Challenge Award to develop a group of products which uses Nike pre and post-consumer materials in sustainable yoga equipment including blocks, mats, cushions and bolsters.
In a bid to create a closed-loop solution, Nike collects surplus rubber, foam, fibre, leather and textile blends from its manufacturing process.
YOGO will now be able to use the resulting granules to develop new products.
Over three hundred teams submitted proposals and the shortlist was judged by top Nike executives.
The top five winners received a cash prize and an opportunity to use recycled Nike Grind material streams in their products.
Jessica Thompson, YOGO founder, said: “It can be difficult to make big changes to the product production methods in yoga and fitness products more widely. We’ve been working hard at greening the supply chain and were really happy for IDEO and Nike to align with us in this mission.”
"The Nike Grind team is an industry leader in collecting and reprocessing waste from the fitness industry.”